Nuso Blog

Learn to build a smarter
Shopify brand

Practical guides on analytics, marketing attribution, Marketing Mix Modelling, and AI creative tools — written by practitioners for practitioners.

All Analytics Marketing MMM AI Creative Finance
Marketing Mix Modelling
MMM · Beginner guide
What is Marketing Mix Modelling? A complete guide for Shopify brands
MMM is the most powerful (and most misunderstood) tool in a DTC marketer's arsenal. This complete guide explains how it works, when you need it, and how to run your first model without a data science team.
8 Mar 2026 ⏱ 12 min read
Analytics · Comparison
Shopify analytics vs Nuso: what's the difference?
Shopify's built-in analytics is great for basics. But once you're past £500k annual revenue, you need cohort retention, per-product profitability, and marketing attribution in one place.
5 Mar 2026⏱ 7 min read
Marketing · Finance
How to calculate blended MER — and why it beats ROAS
Platform-reported ROAS is a lie that every ad platform is incentivised to tell you. Blended Marketing Efficiency Ratio (MER) tells you the truth. Here's how to calculate it for your Shopify store.
1 Mar 2026⏱ 9 min read
AI Creative · Guide
AI product photography for Shopify: complete guide for 2026
You don't need a photographer, a studio or a Photoshop subscription to get professional product imagery. This guide covers the best AI tools for Shopify brands and how to get studio-quality results in minutes.
25 Feb 2026⏱ 10 min read
Analytics · Customers
How to use cohort analysis to fix Shopify customer retention
If you're spending on acquisition but your cohorts are declining, you're filling a leaky bucket. Cohort retention heatmaps tell you exactly when customers are dropping off — and what to do about it.
20 Feb 2026⏱ 8 min read
MMM · Google Meridian
Google Meridian MMM: what it is and should you use it?
Google released Meridian — their open-source Bayesian MMM framework — in 2024. Here's an honest comparison of Meridian vs PyMC vs Robyn, and when each is the right choice for your business.
15 Feb 2026⏱ 11 min read