Pricing

Simple per-seat pricing.
Pay for what you use.

From £12/seat/month. Add AI credits and digital workers as you grow. 30-day free trial included.

30-day free trial · No credit card required · 25 free AI credits included · All prices exclude VAT

Power up with AI credits

Every AI interaction — Toby chat, image generation, video, digital workers, MMM insights — consumes credits. Choose a tier that matches your usage.

Starter
100
credits / month
£10
/ month + VAT
£0.10 per credit
  • ~100 AI chat messages
  • ~20 image generations
  • 2 MMM model runs
Pro
600
credits / month
£40
/ month + VAT
£0.067 per credit
  • ~600 AI chat messages
  • ~120 image generations
  • 12 MMM model runs
Scale
1,200
credits / month
£65
/ month + VAT
£0.054 per credit
  • ~1,200 AI chat messages
  • ~240 image generations
  • 24 MMM model runs

Credits reset monthly. No rollover. Top up anytime with one-off credit packs.

One-off top-ups:
50 credits£8
200 credits£25
500 credits£50

Add AI workers to automate your business

Each digital worker monitors a domain of your business 24/7 — sending alerts, running analyses, and surfacing insights automatically.

M
Mia
Social Media
£5/mo
A
Atlas
Data Analytics
£5/mo
I
Ivy
Product & Catalog
£5/mo
N
Nova
Marketing & Ads
£5/mo
E
Ella
Customer Success
£5/mo
K
Kai
Inventory & Supply
£5/mo
All 6 workers — £25/month + VAT (save 17%)

Workers consume credits when executing tasks. £5/month is an access fee — task execution is billed from your credit balance.

How Nuso scales vs competitors

Most analytics platforms charge the same whether you have 1 user or 25. We think that's unfair. You should only pay for the seats you use.

Team size Nuso Triple Whale Lifetimely Polar Analytics
1 seat £12/mo ~£100/mo ~£80/mo ~£100/mo
3 seats £36/mo ~£100/mo ~£80/mo ~£100/mo
5 seats £60/mo ~£200/mo ~£80/mo ~£200/mo
10 seats £120/mo ~£300/mo ~£150/mo ~£300/mo
25 seats £300/mo ~£500/mo ~£300/mo ~£500/mo

Seat pricing only — excludes AI credits and add-ons for Nuso. Competitor prices are approximate published rates as of March 2026.

Marketing Mix Modelling — transparent per-run pricing

Run unlimited MMM models across three frameworks. Each run costs 50 credits — your cost depends on your credit tier.

Starter tier
£5.00
per model run (50 credits × £0.10)
Scale tier
£2.70
per model run (50 credits × £0.054)
PyMC (Bayesian) Meridian (Google) Robyn (Meta)

Dedicated MMM agencies charge £5,000–50,000 per project. Nuso gives you unlimited self-serve runs from £2.70 each.

Estimate your monthly cost

Configure your usage below to see your estimated monthly cost. Adjust sliders to match your expected usage.

Number of seats 3
AI chat messages / month 50
Image generations / month 10
Video generations / month 0
MMM model runs / month 1
Digital workers 0
Seat cost £36/mo
Credits needed 150 credits
Worker cost £0/mo
£61
estimated per month
Excludes VAT. Actual cost may vary based on usage.

Frequently asked questions

Can't find what you're looking for? Email us and we'll reply within one working day.

Every seat includes full access to all dashboards, analytics, Shopify data sync, marketing attribution, MER dashboard, MMM modelling, custom reports, and multi-store management. AI-powered features — Toby AI chat, AI Studio image/video generation, digital worker tasks, and MMM insights — consume credits from your credit balance.
No — monthly credit subscription credits reset each billing cycle with no rollover. This keeps pricing simple and predictable. One-off top-up credits are valid for 12 months from purchase. If you consistently run out of credits before your cycle ends, we recommend upgrading to the next tier for a better per-credit rate.
Your trial lasts 30 days or until your 25 free trial credits are used up — whichever comes first. When the trial ends, you'll be prompted to subscribe to continue using Nuso. Your data is safely retained, and you can pick up exactly where you left off by choosing a seat plan.
Yes — you can upgrade or downgrade your credit tier at any time. Upgrades take effect immediately (prorated for the remainder of your billing cycle). Downgrades take effect at the start of your next billing cycle. You can also purchase one-off top-up packs if you need a boost without changing your tier.
Each digital worker has a £5/month access fee (or £25/month for all six). When a worker executes a task — running an analysis, generating a report, or monitoring a metric — it consumes credits from your credit balance. Simple tasks cost ~1 credit, complex analyses cost 1–2 credits. Workers automatically pause when your credit balance reaches zero and resume when you top up.
Each MMM model run costs 50 credits. At the Starter tier (£0.10/credit), that's £5.00 per run. At the Scale tier (£0.054/credit), it's just £2.70 per run. You can run models using PyMC (Bayesian), Meridian (Google), or Robyn (Meta) frameworks. For comparison, dedicated MMM agencies typically charge £5,000–50,000 per project.
Monthly seat subscriptions and credit tiers can be cancelled at any time — your access continues until the end of your current billing period. Annual seat plans lock in your seat quantity for the year; you can add seats mid-year (prorated) but removals take effect at renewal. Workers can be cancelled any time with immediate effect. Your data is retained for 90 days after cancellation.

Start your 30-day
free trial

No credit card required. 25 free AI credits included. Connect your Shopify store in under 5 minutes.