Platform Overview

Everything your brand
needs to grow

15+ purpose-built modules covering every dimension of your Shopify business — from live revenue tracking to AI-generated ad creatives.

Get started free → View pricing
Analytics
6 live dashboards
Marketing
3 ad platforms
MMM
4 model frameworks
AI Studio
8 creative tools
Digital Workers
6 AI agents · coming soon
Analytics Marketing MMM AI Studio Toby AI Digital Workers
Analytics

Know your numbers
in real time

Ten tightly integrated dashboards give you an instant read on every corner of your business — from today's live orders to long-run customer cohort retention, rebuy planning, and custom report building.

⚡
Today — Live Dashboard
See today's performance unfold in real time. Revenue, orders and AOV update as orders come in, benchmarked against yesterday so you know if today is tracking ahead or behind.
  • Live order feed with customer names and totals
  • Today vs yesterday comparison for all key metrics
  • Real-time AOV and order count ticker
  • Automatic Shopify sync — no manual refresh needed
Today — Live
Revenue
£4,812
+18% vs yday
Orders
47
+6 vs yday
AOV
£102
+3%
Live Orders
Sarah M.£89.00Paid
James T.£143.50Paid
Emily R.£67.00Pending
📊
Overview — Full Dashboard
The command centre for your store. Pick any date range, compare periods, and drill into revenue trends, P&L breakdowns and top-performing products — all in one view.
  • Flexible date range picker with period comparison
  • Revenue bar/line chart with toggleable overlays
  • Profit & Loss summary with margin %
  • Top products by revenue, units, and margin
Overview · Last 30 days
Revenue
£82,410
+12.4%
Gross Profit
£41,205
50% margin
Daily Revenue
📦
Orders
Browse, search and filter every order in your store. Dive into full order detail including line items, fulfilment status, and Shopify sync state — always up to date.
  • Full order table with multi-field search and filters
  • Order detail view: line items, customer, fulfilment
  • Shopify sync status indicator per order
  • Export-ready tabular layout
Orders
OrderCustomerTotalStatus
#1082Anna K.£124Fulfilled
#1081Tom B.£89Processing
#1080Priya S.£212Fulfilled
#1079Chris L.£58Pending
👥
Customers
Understand who your customers are and how they behave. LTV analysis, cohort retention heatmaps and RFM segmentation give you the full picture of your customer base.
  • Lifetime value and repeat purchase rate tracking
  • Cohort retention heatmap by acquisition month
  • RFM segmentation: Champions, Loyal, At Risk, Lost
  • Fiscal year view for annual planning
Customers · RFM Segments
Champions 28% Loyal 34% At Risk 22% Lost 16%
Cohort Retention
🛍️
Products & Catalogue
Understand which products and variants are driving your business. Revenue, margin and returns analysis rolled up by product, variant, and collection — with drill-through at every level.
  • Revenue and margin by product, variant, collection
  • Returns rate and refund analysis
  • Collection-level roll-ups for category planning
  • Sellthrough and unit velocity metrics
Products · Top by Revenue
Canvas Tote
£18,220
Linen Dress
£14,900
Silk Scarf
£11,340
Denim Jacket
£8,210
📋
Inventory
Stay ahead of stockouts and overstock. Days-of-cover calculations, sell-through rates and automated reorder alerts make inventory planning proactive rather than reactive.
  • Current stock levels across all variants
  • Days of cover based on recent velocity
  • Sell-through rate by product and collection
  • Reorder alerts when stock falls below threshold
Inventory Alerts
ProductStockDoC
Canvas Tote S124dReorder
Linen Dress M4518dWatch
Silk Scarf12862dOK
Denim Jacket83dReorder
📐
Planner — Rebuy Tool
Build your next purchase order in minutes. Configure cover targets, lead times, and sales windows — then tick the products you want to reorder and export a ready-to-send rebuy summary grouped by vendor.
  • Configurable cover target, lead time, and sales window
  • Daily velocity and days-of-cover per product and variant
  • Select products to build a rebuy order, grouped by vendor
  • Cost price from inventory API with metafield fallback
  • Export rebuy order as CSV — ready for your supplier
Planner — Rebuy Order
Products
12
Total Units
384
Rebuy Cost
£6,240
ProductStockCoverRebuy
Canvas Tote S124d48
Linen Dress M86d72
Silk Scarf32d90
🔗
Bundles
Discover which products are most frequently bought together. Analyse co-purchase patterns across your entire order history to inform bundling, cross-sell, and merchandising decisions.
  • Automatic pair detection from order line items
  • Frequency, revenue, and last-ordered stats per bundle
  • Product images side-by-side for quick recognition
  • Filter by date range (30, 60, 90, 180, 365 days)
  • Multi-item order rate and average bundle frequency
Bundles
Top Bundle
24× orders
Bundle Revenue
£4,820
Multi-Item Rate
38.2%
ProductsOrdersRevenue
Canvas Tote + Silk Scarf24£1,440
Linen Dress + Denim Jacket18£2,160
Knit Jumper + Canvas Tote12£1,220
💰
Finance
Full profit and loss visibility with COGS, gross margin, shipping costs, tax breakdown, and net revenue — calculated automatically from your Shopify data with date range comparison.
  • Gross sales, discounts, returns, and net sales
  • Shipping and tax breakdown with taxesIncluded handling
  • COGS and gross margin from inventory cost data
  • Period-over-period comparison for all P&L metrics
  • MER and blended efficiency ratio tracking
Finance — P&L
Net Revenue
£42,180
Gross Margin
62.4%
MER
4.2×
MetricThis Periodvs Last
Gross Sales£48,600+12.3%
Discounts-£3,240+8.1%
COGS-£15,860-2.4%
📑
Custom Reports
Build custom analytics dashboards with a drag-and-drop report builder. Choose from KPI cards, line charts, bar charts, donut charts, tables, and text blocks — then share with your team or schedule automated email delivery.
  • Drag-and-drop grid-based report canvas
  • 6 widget types: KPI, line chart, bar chart, donut, table, text
  • 10 pre-built templates to start from
  • Private or organisation-wide visibility
  • Schedule automated reports via email
Custom Reports
Revenue
£28,400
Orders
312
AOV
£91.03
Marketing Intelligence

Close the loop between
spend and revenue

Connect Google, Meta and TikTok ad accounts. See ROAS, CPO and revenue attribution at campaign level — all mapped back to actual Shopify orders.

Attribution

Platform-level ROAS and CPO in one view

Pull data from Google Ads, Meta and TikTok simultaneously. Campaign-level tables show cost, clicks, attributed revenue and ROAS side-by-side so you can rebalance budgets on the fly.

  • Google Ads, Meta Ads, TikTok Ads connectors
  • Campaign and ad-set level drill-down
  • ROAS and CPO mapped to Shopify revenue
  • Platform comparison across date ranges
Marketing Attribution
Total Spend
£12,400
Revenue
£44,800
Blended ROAS
3.61×
+0.4 vs prev
PlatformSpendRevenueROAS
Google£5,200£20,8004.0×
Meta£5,400£18,3603.4×
TikTok£1,800£5,6403.1×
MER Dashboard

Blended efficiency across every channel

The Marketing Efficiency Ratio tells you how many pounds of revenue you generate for every pound of total ad spend — across all platforms combined. Track it over time and see if your overall marketing is becoming more or less efficient.

  • Blended MER = Total revenue ÷ total ad spend
  • Trend chart showing MER over rolling periods
  • Drill down to see channel contribution
  • Date-range comparison to track progress
MER Dashboard
Marketing Efficiency Ratio
3.61×
+11% vs last period
Total Spend
£12.4k
MER Trend (12 weeks)
Marketing Mix Modelling

Statistical modelling to find your
true optimal budget

Run Bayesian (PyMC), Meridian or Robyn models directly inside Nuso. Upload your CSV, map your channels, and get saturation curves and optimal budget allocation — no data science degree required.

MMM Engine

Three modelling frameworks,
one interface

Choose from Bayesian (PyMC) for uncertainty quantification, Meridian for Google's latest framework, or Robyn for Meta's open-source MMM. Each model includes saturation curves, contribution charts and optimal budget allocation output.

  • Bayesian PyMC, Meridian, Robyn frameworks
  • CSV upload + channel mapping wizard
  • Saturation curves per channel
  • Optimal budget allocation recommendations
  • Experiment bed for scenario comparison
  • AI-powered insights and narrative summary
MMM · Budget Allocation
Model
Bayesian
R²
0.91
Excellent fit
Budget
£15k
Optimal Allocation
Google
£6,750
Meta
£4,950
TikTok
£3,300
Saturation Curve — Google
Optimal
Developer Console
Full model logs and Python output accessible in-browser. See exactly what each model is doing — no black box.
Experiment Bed
Run multiple model configurations and compare results side by side. Test assumptions and iterate on your channel strategy.
AI Insights
Gemini AI summarises model output into plain-English recommendations — what channels are saturated, where to shift budget.
AI Studio

Turn product photos into
scroll-stopping creatives

Eight AI-powered tools that take your product images and transform them into professional marketing assets — backgrounds removed, lifestyle shots generated, ad creatives ready to publish.

✂️
Remove Background
Instantly strip the background from any product photo. Get a clean, transparent PNG in seconds — ready for use in ads, catalogues or your own compositions.
  • One-click background removal
  • Outputs clean transparent PNG
  • Batch processing supported
  • Powered by Gemini Vision AI
Original
Background removed ✓
🏙️
Studio Images
Generate professional lifestyle and studio photography from a plain product photo. Describe the scene you want and AI places your product into a photorealistic environment.
  • Lifestyle and studio scene generation
  • Describe the setting in plain English
  • Multiple style presets: editorial, minimal, outdoors
  • High-res outputs suitable for ads
Prompt: "Minimal studio, warm light, marble surface"
Product
Studio shot generated ✓
🎯
Generate Ads
Create platform-ready ad creatives from your product images. Choose your format (square, story, banner), add copy, and get polished creatives — no design tools needed.
  • Multiple format outputs: square, story, banner
  • Overlay headline and CTA text
  • Brand colour and font controls
  • Download ready for Meta, TikTok, Google Display
Shop Now →
Shop
2 creatives generated ✓
🔄
Product Swap
Have a great lifestyle photo but want to feature a different product? Use Product Swap to replace the product in any existing image — keeping the scene, lighting and feel intact.
  • Swap products into existing lifestyle images
  • Preserves scene lighting and composition
  • Ideal for seasonal or variant launches
  • Works with any uploaded lifestyle photo
Old product
New product
Product swapped ✓
🎨
Flat Lay
Automatically arrange multiple products into a clean flat-lay composition. Perfect for collection launches, gift sets and editorial content — without hiring a photographer.
  • Multi-product arrangement AI
  • Multiple layout styles: grid, scatter, editorial
  • Background colour and texture options
  • High-res download for print and digital
Flat lay arranged ✓
✍️
Ad Copy
Generate platform-optimised ad copy for Meta, Google, TikTok and email from your product name and description. Multiple tone and length variants, ready to test.
  • Copy variants for Meta, Google, TikTok, email
  • Multiple tones: bold, playful, premium, minimal
  • Headline, body, and CTA components
  • One-click copy to clipboard
Generated for: Canvas Tote · Premium tone
Carry everything. Leave nothing behind.
Handcrafted canvas, built to last. Shop now →
The only tote you'll ever need.
Premium canvas tote · Free UK delivery
Product Video
Turn any product photo into a 5–10 second video clip — ready for Meta, TikTok or your product page. Pick a style, add an optional prompt, download as MP4.
  • Meta, TikTok & product showcase formats
  • 5–10 second clips from a single photo
  • Custom prompt for camera motion & mood
  • Download as MP4 — no editing needed
Video: Silk Scarf · TikTok Ad
▶
0:06 / 0:08 · Slow pan, natural light
Virtual Model
Place your garment or jewellery on an AI-generated model — choose ethnicity, pose and background. No photographer, no casting, no studio hire.
  • 6 diverse models with multiple poses
  • Custom backgrounds — street, studio, nature
  • Garment & jewellery swap modes
  • Consistent brand look across your catalogue
Virtual Model · Garment Swap
+2
Standing Seated Walking
Toby AI

Your always-on
AI analyst

Most dashboards give you data. Toby gives you answers. Ask plain-English questions about your store, your campaigns, and your customers — and get real, data-grounded insight back instantly.

💬
Ask Anything
Ask Toby questions in plain English and get precise, data-backed answers about your store. No SQL, no exports, no waiting for a report to be built.
  • "What was my best-selling product last month?"
  • "Which channel drove the most new customers?"
  • "Is my repeat purchase rate improving?"
  • Answers drawn from live Shopify + ad data
What was my best channel last week?
Meta drove 47% of new customers at £18 CPO. Google was second at £24 CPO. TikTok volume was low but MER was strongest at 4.2×.
🔔
Proactive Alerts
Toby monitors your key metrics in the background and surfaces anomalies before they become problems — a revenue spike, a CPO creep, a cohort drop-off.
  • Anomaly detection across all connected data
  • Revenue, CPO, ROAS and retention alerts
  • Daily digest: top 3 things to know today
  • Configurable alert thresholds
⚠️ Meta CPO up 23% vs last week. Check creative fatigue.
✅ Cohort M-3 retention hit 38% — highest in 6 months.
🔗
Cross-Data Analysis
Toby connects the dots between your orders, ad spend, cohorts, and MMM results — surfacing insights that would take a data analyst hours to find manually.
  • Links ad creative to LTV cohort outcomes
  • Connects MMM attribution to budget decisions
  • Correlates product launches with retention changes
  • Understands seasonality and trend context
Connecting: orders · ads · cohorts
Orders
→
Ads
→
Cohorts
Insight generated ✓
📋
Scheduled Reports
Set Toby to send you a weekly or monthly summary of what matters most — performance versus targets, biggest movers, and the one thing to focus on next week.
  • Weekly and monthly digest emails
  • Custom metric selection per report
  • Plain-English narrative, not just numbers
  • Shareable with your wider team
Weekly summary · 10 Mar 2026
Revenue up 12% WoW. MER held at 3.8×. Your Feb cohort is tracking 4pp ahead of Jan — worth watching. Recommend shifting 15% budget from Google to Meta this week.
Digital Workers COMING SOON

Six AI agents that monitor
your store around the clock

Digital Workers are specialist AI agents — each focused on a core area of your business. They run scheduled monitoring tasks, analyse your data with Gemini AI, and alert you when something needs attention. Think of them as a team of analysts that never sleep.

📊
Atlas — Data Analytics
Monitors your revenue, conversion rates, and key metrics. Spots anomalies, generates forecasts, and sends you daily performance digests.
  • Revenue forecasting & trend analysis
  • Anomaly detection on daily metrics
  • Weekly performance digest reports
  • Compare periods & flag changes
📢
Nova — Marketing & Ads
Tracks ad spend efficiency, ROAS, and MER across all channels. Alerts you when campaign performance shifts significantly.
  • Ad spend optimisation alerts
  • ROAS & MER monitoring
  • Campaign performance tracking
  • Cross-channel attribution insights
🛒
Ivy — Product & Catalog
Analyses your product catalogue for SEO opportunities, pricing insights, and new product launch performance.
  • Product SEO recommendations
  • Catalog organisation insights
  • Pricing analysis & suggestions
  • New product launch monitoring
📱
Mia — Social Media
Monitors your social engagement, tracks content performance, and suggests optimal posting times based on your audience data.
  • Social engagement monitoring
  • Content performance tracking
  • Follower growth analysis
  • Best posting time suggestions
👥
Ella — Customer Success
Predicts churn risk, segments your customer base, and suggests retention strategies to maximise lifetime value.
  • Churn risk prediction
  • Customer segment analysis
  • Retention strategy suggestions
  • Lifetime value tracking
📦
Kai — Inventory & Supply
Watches stock levels, triggers reorder alerts, forecasts demand, and generates weekly reorder reports so you never miss a sale.
  • Low stock alerts & reorder triggers
  • Demand forecasting
  • Supplier lead time tracking
  • Weekly reorder reports

Integrations

🛍️ Shopify
🔵 Google Ads
🔷 Meta Ads
🎵 TikTok Ads
📊 BigQuery
✨ Gemini AI

Ready to see it in
your store?

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Get started free → View pricing