Forecast projects your revenue from how your customers actually behave — modelling how each monthly cohort repeats and spends over time, then rolling that into daily, weekly and annual forward views. Actuals, forecast and target, on one chart.
Every night, Forecast refits your cohort curves and reprojects the year — so the plan is never stale.
Most stores plan the year by extending last month's line. But your revenue isn't a line — it's thousands of customers, each cohort repeating and spending on its own curve. Model that, and the future stops being a surprise.
A straight line through last quarter can't see that your newest cohorts repeat differently — so it's confidently wrong at exactly the wrong moment.
Falling behind target by 2% a week is invisible day to day — until the quarter ends and the gap is suddenly unrecoverable.
Without a model of what your existing customers will spend, next year's target is a negotiation, not a number you can defend.
Forecast models how each monthly customer cohort repeats and spends over time — its LTV curve — then rolls every cohort's future value into daily, weekly and annual forward views. Because it's built from behaviour, it responds to the quality of the customers you're acquiring, not just the volume.
Every monthly cohort gets its own repeat and spend curve, fitted from your real order history.
The same model rolls up to whatever altitude you plan at — today's number or the full-year picture.
Sign worse customers and the forecast flexes down — even if volume looks fine. A trendline can't do that.
Set targets from what your cohorts will actually spend — a number you can defend, not a stretch goal pulled from the air.
Plan inventory and cash against a daily revenue projection, so you buy for the demand that's coming — not the demand you had.
Spot mid-quarter drift the week it starts, while there's still time to act — not in the month-end post-mortem.
Actuals, forecast and target live on the same chart, updated nightly. When someone asks "are we going to hit the year?", you don't build a deck — you open Forecast and read the answer off the screen.
The three lines every board wants, reconciled on one chart — no spreadsheet stitching.
The forecast refits nightly from live cohort data, so the number you present is the number that's true.
Every monthly cohort modelled on its own repeat and spend curve, fitted from your order history.
One model, every altitude — today's expected revenue through to the full-year projection.
All three series on a single chart, so tracking against plan is a glance, not a project.
The model refits from live data every night — no manual rebuilds, never a stale plan.
Because it's cohort-based, the forecast responds to the quality of new customers — not just how many you signed.
When the run-rate slips off plan mid-quarter, Forecast shows the gap early — while you can still close it.
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