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Agentic AI · Signals

Open Nuso and it already knows what changed

Signals is a proactive, severity-graded feed of everything that moved in your Shopify store — anomalies across revenue, ROAS, conversion, AOV, stock and email, each written up in plain English by Claude. No dashboard-digging: what changed overnight, and what to do about it.

app.nuso.co.uk / signals — 24h scan running
Signals · last 24h
signals today
Meta CPM ↑28% vs 7-day avg
critical · ads
SKU-114 stock < 7 days cover
warning · inventory
Checkout conversion −0.6pt
warning · conversion
Sept Edit email CTR ↑34%
info · email
critical signal pushed to your phone
graded · narrated · actioned

Signals scans your store around the clock and grades every change before you've opened a dashboard.

Why it matters

Dashboards wait to be asked — Signals speaks first

Every metric that matters to your store moves every day. The costly changes are the ones you don't go looking for — a creeping CPM, a quiet conversion dip, a bestseller running out. Signals finds them before you would have.

Dashboard-digging is a job

Finding what changed means opening five reports and comparing them to last week — every single morning.

Anomalies hide in averages

A CPM spike or an AOV slide can sit inside a healthy-looking total for weeks before anyone notices.

Not every change is urgent

Without grading, a stock-out and a minor uptick land with the same weight — so alerts get ignored.

How it works

Scanned, graded, explained

Signals continuously scans your live store data for anomalies — revenue, ROAS and CPM, conversion, AOV, inventory and stock-outs, email performance. Each finding is graded critical, warning or info, then Claude writes it up as a plain-English sentence with what to do next.

Proactive, not pull

You don't run a report. Signals runs itself and the feed is waiting when you open Nuso.

Severity-graded

Critical, warning or info on every signal — so the feed reads top-down in order of urgency.

Narrated by Claude

Each anomaly arrives as a sentence you can act on, not a chart you have to decode.

Signals
4 new today
Meta CPM ↑28% vs 7-day average
critical · ads · 2h ago
SKU-114 stock < 7 days cover
warning · inventory · 4h ago
AOV slipped −£3.40 this week
warning · revenue · 6h ago
Sept Edit email CTR ↑34%
info · email · 9h ago
Use cases

What Signals catches for you

Morning check-in

"What changed overnight?"

Open Nuso with your coffee and read a ranked, plain-English list of everything that moved while you slept.

Ad-spend guardrails

"Catch the spike on day one"

A CPM jump or ROAS slide raises a critical signal the day it happens — before a week of budget bleeds out.

Stock-out prevention

"Warn me before it sells out"

When a bestseller's cover drops below a week, Signals flags it with enough runway to reorder.

Signal — expanded
critical
Meta CPM up 28% against your 7-day average
Costs rose sharply on Thursday while ROAS held flat — frequency is climbing on your top prospecting ad set, which usually means creative fatigue. Consider rotating creative or shifting budget to the retargeting set, where efficiency is stable.
CPM £9.14 → £11.70 frequency 3.8×
Written by Claude · graded critical · raised the day it happened
Every signal, explained

Not just a flag — a write-up

Every anomaly comes with a short narrative from Claude: what moved, the likely cause from correlated metrics, and a suggested next step. Signals sits in the Agentic AI pillar alongside Digital Workers, Boardroom and Toby — the layer of Nuso that comes to you.

Cause, not just symptom

Signals checks correlated metrics so the write-up points at why, not only what.

A next step included

Each narrative ends with a concrete action, so reading the feed is the start of fixing it.

In the box

Everything Signals watches

Revenue & AOV anomalies

Daily revenue, order volume and average order value tracked against their own baselines.

ROAS & CPM watch

Ad efficiency across channels — spikes and slides flagged the day they happen, not at month end.

Conversion tracking

Store and checkout conversion monitored for drops that a healthy top-line can hide.

Inventory & stock-outs

Days-of-cover on every SKU — a warning lands while there's still time to reorder.

Email performance

Campaign opens, clicks and revenue — the wins and the misses both surface in the feed.

Graded & pushed

Critical, warning or info on every signal — and critical ones reach you, in app and by email.

Stop digging. Start reading.

Turn on Signals and your store starts reporting to you. 14-day free trial · No card required · £199/month, everything included.

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