Nuso reads your live Shopify orders to reveal lifetime value, cohort retention, churn risk, new-customer payback and full RFM segmentation — so you can spend on the people who come back, not just the ones who click once.
One RFM run scores every customer and sorts them into segments you can act on.
As ad costs climb, the cheapest growth you have is the customers you already own. But most stores can't tell a loyal buyer from a one-off, or a healthy cohort from a leaky one — so they keep buying strangers instead of keeping friends.
When a new customer costs more every quarter, the maths only works if they come back. Retention, not acquisition, is where margin now lives.
Without RFM, "VIP" is a guess. You don't know who to reward, who to win back, or who's about to leave.
A blended repeat rate can look fine while every recent cohort quietly retains worse than the last. You only see it in a cohort grid.
Nuso groups every customer by the month they first bought, then tracks how many order again in each month that follows. Colour intensity does the reading for you — dark columns mean loyalty, fading rows mean a leak to fix.
No tagging or exports — cohorts build themselves from live order history.
See whether the customers you acquired this quarter retain better or worse than last.
Switch each cell between retained customers and retained revenue in a click.
Pull the RFM Champions segment and give your highest-value buyers early access, a thank-you or a VIP tier.
Catch the At-Risk segment before churn and trigger a win-back flow while there's still a relationship to save.
Track new-customer ROAS against LTV to see whether the customers you're buying earn their cost back over time.
RFM scores each customer on how recently they bought, how often, and how much — then groups them into segments you can act on. Now "our best customers" is a list you can export, not a hunch.
Average LTV per segment shows where your revenue really concentrates.
Push segments to Klaviyo or ads so the right message reaches the right customer.
True LTV per customer and per cohort, net of returns, tracked as it grows over time.
The heatmap that shows exactly how each acquisition month retains, month over month.
Watch your active customer base expand or contract as new buyers land and old ones lapse.
Churn rate and at-risk counts, so you know how fast the bucket is leaking.
Measure whether acquisition pays back by tracking first-order spend against future value.
Recency-frequency-monetary scoring into Champions, Loyal, At-Risk and more.
Connect Shopify and see your LTV, cohorts and segments in minutes. 14-day free trial, no card required.
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